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Was the Divorce Rumor Part of Nancy Ajram’s Strategy to Promote Her New Song?

January 31, 2025
in Najm Anoujoum
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There’s no doubt that star Nancy Ajram felt a sense of satisfaction last week as rumors of her divorce from her husband, Dr. Fadi El Hachem, spread rapidly across websites. The news quickly went viral, with each site adding its own spice to the story.

Nancy, a beloved Arab icon, certainly has the right to choose the best way to promote her new work, “Toul Omri Najma.” Therefore, just days before the song’s release, she decided to stir controversy by posting a cryptic comment on X (formerly Twitter), saying: “When a chapter ends, our soul begins writing a new one. This is the way of life,” which many interpreted as a hint about her divorce.

What further fueled this assumption was a post by a popular social media page that shared a headline saying: “The truth about Nancy Ajram and her husband’s separation… What’s the story?” The post claimed the couple would announce their divorce amicably to ensure a healthy environment for their children.

As the rumor continued to spread, a journalist came forward to refute the claims, expressing his surprise at all the talk surrounding Nancy’s divorce and stating that it was far from the truth. Then, just days later, Nancy released the official promo for her new song “Toul Omri Najma,” which quickly became a trending topic. On the same day, her husband, Dr. Fadi El Hachem, posted a video on his Instagram showing a person leading a herd of sheep towards a fire, with no hesitation from the sheep. He captioned the video: “Watch a live demonstration of the herd theory,” which many saw as an indirect response to the divorce rumors.

Several journalists who tried to verify the truth reached out to Nancy directly, or contacted her manager, Gigi Lamara, or her PR office, but received no response. This led them to feel as if there was some sort of “collusion” in a well-planned effort to fuel the rumor and create buzz about Nancy before her song’s release.

In the end, it seems that Nancy may have used the divorce rumor as part of her promotional strategy, and that decision was entirely hers. However, Dr. Fadi El Hachem’s involvement was a bit of a surprise, perhaps because he felt the situation was different this time with their daughters, Mila and Ella, growing older. Regardless, this wasn’t the first divorce rumor surrounding him and Nancy, and it certainly won’t be the last.

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